General Summary:
Fulfill the acquisition, production, and dissemination of
program information within your assigned region, ensuring timely and
relevant data and content for use by Development and Communications.
The PIC has the ability to write and edit copy for cross-channel
assets, including print, digital, email, app, and social. The right
candidate will be able to deliver engaging, focused, accurate copy
for a wide variety of projects; own assignments from concept to
initial draft to deployment; and contribute to the evolution of
PWNA’s voice.
Includes planning (internal and external), information
gathering (onsite, online and remotely), effectively packaging,
publishing, composing and distributing information in a fashion that
meets the needs of target audiences, collaborating across teams to
develop and drive story telling opportunities by using data,
insights, and information.
The PIC is also responsible for coordinating information needs
and deliverables from contract staff, outside vendors and
collaborators, as well as in-house program team assignments to
ensure all deadlines are met. Overall, fulfill the program
information needs (imagery and storytelling) to meet business
objectives of the Development and Communication Departments,
composing fundraising content such as need and service stories,
newsletter and impact stories, education pieces, multimedia,
statistics about our work and the need for our work, materials on
issues in Indian country and materials as requested for training or
other purposes.
Position-Specific Responsibilities:
-
Photography: In person or in collaboration,
secure requested and general images to portray in compelling ways
the people we serve (partners, participants and communities),
apparent needs, community distributions or products being
home-delivered, training in progress or other work being
accomplished. It is important for photos to be candid and
compelling to resonate with donors.
-
Multimedia: Develop or manage development of
audio/video/multimedia content and real-time or professional
photographs or film.
-
Submitted Images: Coordinate with program
partners, collaborators or contract photographers to secure their
images that support our work, need for the work and impact stories.
-
Photo Permissions & Distribution: Ensure
releases are in place for images secured. Ensure all photos are
published in the Program Library in high resolution and
thumbnails, with key-word coding (such as DBAs, reservation,
community, individual, service, and other info that will aid rapid
searches by Development and other end users).
-
Story Development: In person or in collaboration,
secure requested and general stories to portray in compelling ways
the people we serve (partners, participants and communities),
apparent needs, community distributions or products being
home-delivered, training in progress or other work being
accomplished. It is important for stories to portray need, our
work and impact to donors
-
Copywriting:Write clear, concise, engaging copy
for marketing/communications, editorial, and seasonal campaigns.
Self-edit and proof to ensure information is factually and
grammatically correct and, most importantly, on brand. Develop
productive, collaborative partnerships with Program team and
external partners to deliver robust, compelling and detailed content.
-
Reports from the Field: Demonstrate
comfortability planning and executing digital media, serving as
Communications representative from the field to produce real-time
videos and digital features.
-
Newsletter Stories, Donor Impact Report & Campaigns:
Develop final version high-impact stories for use in
ongoing and seasonal campaigns, monthly donor impact reports and
quarterly newsletter, including supporting photos.
-
Media Support: Work with Programs team to
identify partners and beneficiaries available for media interviews
or quotes, securing participants in a timely fashion to help
secure press coverage and securing their photos and releases when needed.
-
Submitted Stories & Quotes: Coordinate with
program partners, collaborators or participants to secure their
stories and quotes that support our work, the need for the work
and meaningful impact. Stories need to go beyond an expression of
gratitude to explain the nature of the impact and how/why it was
meaningful to the participant or community.
-
Story Permissions & Distribution: Ensure
releases are in place for any stories secured. Ensure all stories
are published in the Program Library in an editable format such as
MS-Word, with key-word coding like that used for photos to aid
rapid searches by Development and other end users).
-
Reporting: Work with Grants Manager to know which
donors and vendors require donor reports and help coordinate and
secure info needs, such as photos, quotes and success stories.
-
Demographics: Research and improve demographic
information about communities we serve for grant, LTS and seasonal
projects), as well as historical information that informs
realities today or demonstrates positive change.
-
Global Statistics: Work with Programs to vet
Global Stats for each service, by month and DBA. Utilize Acumatica
to pull service stats and costs as needed by Development for
fundraising purposes.
-
Native Statistics: Annually update Native Stats
and source sites. Monitor and report current news stories that
include stats relevant to our work.
-
Research Updates: Annually replace any outdated
reports with new information. Ensure all departments are working
from current information.
-
Weekly Updates: Issue a weekly update to Program
Library users indicating any new photos, stories, quote sheets or
stats posted in the library, as well as any Research updates or
news stories relevant to our work.
-
Program Library: Ensure technical maintenance and
administration of the Program Library and keep library users
abreast of new uploads through a Weekly Update.
-
Awareness: Stay informed of comprehensive
information needs as well as project activities to coordinate best
opportunities for information gathering. Establish and maintain
good working relationships with program partners to support
info-gathering, success stories and imagery.
-
Travel: To gather imagery, stories and quotes
from the reservations, work with program partners, participants or
other staff to schedule and complete field trips that are both
cost-effective and time-effective for highest ROI and multipurpose
needs. Upon return, immediately develop the content for use by
Development and other departments and upload it to the Program Library.
-
Trip Reports: Before and after any travel,
provide your immediate supervisor with a well-documented trip plan
(outline any visits, what PIC needs they fulfill, and expected
cost), and a final trip report (visits completed, needs met, final
cost and workaround plan for any unmet needs).
-
Budgeting: Develop, monitor and control expenses
for PIC workload in alignment with approved budget.
-
Other duties, as requested.
Education Requirements
-
Bachelor’s in Communication, Public Relations, Marketing or Fundraising
-
3 years’ experience in journalism, marketing, public
relations, reporting, or related field.
-
Research, report-writing and publishing story experience
-
Experience with photography and real-time video
-
Knowledge of Microsoft Office Suite, Photoshop, SharePoint and
internet web browsers
Applicants should include a portfolio or writing samples
with their submissions.
Additional Skills for Success
-
Able to convey and deliver info for use in print, web, and
multimedia messaging
-
Can be creative, insightful and innovative in how info is
packaged and delivered
-
Strong organizational and management skills for multitasking
and handling large volumes of info
-
Effective relationship and customer service skills
-
Able to interact appropriately and effectively with people of
different cultures
Work Conditions
-
45% planned travel throughout the assigned region
-
Frequent or prolonged periods may be spent outdoors in the
elements or working around animals
-
Typical office environment when not on travel; telework may be
authorized as appropriate
-
May work sporadically in a warehouse environment and around
warehouse equipment
-
Will work with people of diverse backgrounds and cultures